Job Description

Broadway at The National is seeking a Marketing Manager

Overview:

A Nederlander Presentation , Broadway at The National brings the magic of live theater to Washington, D.C., hosting world-class Broadway productions in the historic National Theatre . As a cornerstone of the city’s performing arts scene, we are passionate about delivering unforgettable experiences for theatergoers while fostering a dynamic and collaborative work environment.

We are looking for a dedicated and enthusiastic Marketing Manager to join our team. The Marketing Manager is responsible for the day-to-day administrative support of Broadway at The National’s media campaigns, promotions, digital presence, and other marketing efforts. This is a full-time, in-office position that reports to the Senior Director of Marketing & Audience Services .

If you thrive in a fast-paced, creative setting and have a passion for the performing arts, this is your chance to be part of something extraordinary!

Responsibilities include but are not limited to:

Paid Media:

· Track the progress of all advertising plans, monitoring deadlines for various stages of campaigns across all media 

· Manage traditional media buying for print, TV, and radio advertising for all single ticket campaigns.

· Collaborate with station promotion directors to develop compelling on-air promotions, on-site activations, and trade opportunities with special attention to increasing frequency and added value.

· Provide weekly reporting for all traditional media, monitoring GRP and impression delivery to request and approve make-goods as appropriate.

· Assist in the planning and execution of paid digital with Broadway at The National’s digital agency, managing traffic, ongoing recommendations, and insight summarization.

· Coordinate benefit fulfillment for Broadway at The National’s media sponsors.

Digital Media:

· Oversee the execution of all organic social media efforts (Facebook, Instagram, YouTube, TikTok) for Broadway at The National. Includes scheduling, engagement monitoring, and tracking/optimization.

·Assign all graphic design requests to designers, coordinating edit requests and tracking approvals.

· Assist with website and app updates as needed.

Earned Media:

· Assist in the execution of publicity opportunities for individual show campaigns. Includes coordinating talent appearances and interviews for TV, radio, and online pubs.

· Maintain press asset digital filing, ensuring all show and venue assets are up to date, approved, and cleared for use.

· Collaborate with influencers, community leaders, and online personalities to better champion all shows at The National.

Community Partnerships:

· Assist the planning and execution of large-scale promotions, grassroots outreach, and influencer marketing campaigns. 

· Support efforts to secure new partners across restaurants, hotels, clubs, and small businesses to meet engagement goals for both season and individual show campaigns.

· Coordinate benefit fulfillment for Broadway at The National’s restaurant, and community partners, including tickets, ad inclusions, and year-round brand amplification.

· Manage tabling and activation efforts, liaising with brand ambassadors to represent Broadway at The National within the community to generate interest and advance sales.

Qualifications

· 3-5 years of relevant marketing, media planning, or agency experience required

· Proficiency with MS Office and Google Suite required

· Experience with Meta Business Suite preferred

· GA4, WordPress, and SEO knowledge a plus

· Excellent communication skills including both verbal and writing

· An enthusiasm for the arts, entertainment, music, and theatre

· Comfort with a fast-paced environment with acute attention to detail is a must

Annual Salary: $58,000-$60,000

To Apply: Interested candidates should submit resume and cover letter via email to careers@broadwayatthenational.com or mail to theatre address below. No phone calls, please.

The Nederlander Organization and National Theatre Group are committed to a workplace where everyone is free from bias, prejudice, discrimination, and harassment. The organization strives to ensure a welcoming work environment where everyone belongs and is valued, encouraged & respected for their unique contributions. We are focused on building a culture that acknowledges and values Diversity, Equity, and Inclusion. We are an equal opportunity employer and welcome all to apply.

Broadway at the National is located at:

Broadway at The National

1321 Pennsylvania Avenue NW

Washington, D.C. 20004

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